Quibi debut raises more questions than it answers

 

quibi

 

If you wish to sign up, do it before April 30, you'll then enjoy a 90-day free trial. Afterwards it's $5 or $8 per month, depending if you can swallow more ads on your phone or care to spend $3 more. The app's operating model remains untested and may prove either brilliant or complete rubbish. So far it's getting mixed reactions at best, ranging from the lowest possible score from rather conservative Guardian, through somewhat warm reaction by The Verge, to entirely positive review from Fast Company.

Clearly addressed at the younger viewer, Quibi's debut during the pandemic might be not the best time to try and reinvent how we watch TV shows. After all, most people are locked at home with their giant screens and have far more time on their hands than they used to. 10-minute bursts of forgettable non-fiction shows might be quite the opposite of what's needed. 

 

But, on the other side, if Quibi is supposed to make us rethink media consumption, it could work even in these unique circumstances. What's certain is that it didn't entirely work on its debut, seeing significant outages and customer support messages among the rather self-congratulatory social media feed.