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HyVee - The history
Hy-Vee is an employee-owned chain of stores with more than 245 shops across the Midwestern United States in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin.
It was founded by Charles Hyde and David Vredenburg in Beaconsfield, Iowa in 1930, in a small brick building called the Beaconsfield Supply Store. This place is now listed on the National Register of Historic Places.
The most known advertising slogan of Hy-Vee is "A Helpful Smile in Every Aisle." For the first time, it was used in the chain's first television commercial in 1963.
Some of the biggest Hy-Vee stores offer much more than just a simple shopping. They are full-service supermarkets with bakeries, delicatessens, floral departments, food service, pharmacies, health clinics, health markets that offer natural and organic products and coffee kiosks. In some of the stores, you can also find fitness centers, full-service restaurants along with managed by the chain petrol stations.