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Overstock - The history

Overstock. is an American online retailer selling primarily furniture based in Midvale, Utah, near Salt Lake City. Patrick M. Byrne founded Overstock.com in 1999. The company initially sold only surplus and returned merchandise on the online e-commerce marketplace, liquidating the inventory of at least 18 failed online companies at less than wholesale prices. The company continues to sell home decor, furniture, bedding, and many other goods that are sold on the marketplace; however, it also sells new merchandise.

In May 2002. Overstock conducted an initial public offering of stock at $13 per share; besides, after achieving significant growth and earnings in some of its first quarters, the company made a profit of $7.7 million in 2009 and recorded its first $1 billion in 2010.

In early 2011. the company began rebranding as "O.co" to simplify and unify its international operations, but aborted the effort a few months later, citing consumer confusion about the new name.