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Target - The history
Target Corp.was founded in 1902 by George Dayton when he set up the Dayton Dry goods company in Minneapolis, and later Dayton Company in 1911. Dayton procured Lipmans, a department store in the 1950’s. The Dayton Company joined with J. L. Hudson Company in 1969 to become Dayton-Hudson Corporation. The corporation acquired and set up several stores in locations such as Iowa, Oklahoma, Colorado, Tennessee, Arizona, Los Angeles and other U.S states. In 2000, the company name was changed to Target Corporation.
It inaugurated its first ‘Target’ store in 1962 in Roseville, Minnesota. The company is the second-largest discount retailer in the U.S. after Walmart. The corporation adopts a bull’s eye logo. The store operates as Target, SuperTargets, Target Greatland, or City Target.
Today the store is headquartered in Nicollet Mall in Minneapolis. It has its private brands such as Archer Farms and Market Pantry for grocery brands, Sutton & Dodge for meats and Trutech for their electronics line. Their Up & Up brand has a household, personal, and baby care products, as well as other necessary goods.
One of the unique items featured at Target stores is their gift cards, some of which are licensed. These designs also include them among the most sold gift cards in the world by dollar and units sold. The gift cards often serve as more than gift cards. Some can function as MP3 players, CD-ROMs, others allow the customer to record a voice message, scented gift cards, those that light up, among others.
Target now covers all American states apart from Vermont, with over 1,700 locations and with a presence including Canada, Hawaii, and Alaska.