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American Eagle - The history
American Eagle is a chain of mall-based stores that sells casual, outdoor-inspired fashion apparel. With nearly 700 shops in the United States and Canada, AE enjoyed average annual sales increases of 35 percent from 1996 to 2001. This growth rate earned AE a ranking of 63rd among Fortune magazine’s list of fastest-growing companies. American Eagle generated a record net income of $105.5 million in fiscal 2001 (ended February 2, 2002).
The brand's iconic clothes are very popular in the United States and beyond. When creating its clothing and accessory collections, American Eagle is guided by four key values: beauty, clarity, functionality, and durability. This is what the clothing created by designers of this brand.
American Eagle has gained recognition among consumers thanks to quickly responding to changes in fashion trends. Within a few days, customers can find in the store the latest fashion trends that combine style with functionality.