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Vallarta - The history

In 1985, Enrique Gonzales Sr. established the Vallarta Supermarkets. His four brothers, his nephew, and son later joined him in the business. The first Vallarta Supermarket was built in Van Nuys, Ca. in a thousand-square-foot market. The company had five employees, and its weekly sales ranged from 3,500 to 5,000 dollars by that time. Other Gonzalez brothers began to get entangled in the business with the opening of the second store in Van Nuys. The business journey of Vallarta Supermarkets was organized towards building a reputation for excellence and service.

The key towards business success is the commitment to customer service and provision of premium quality products to customers. The Gonzales’ focused on providing their services to the Hispanic population. That is because big supermarket chain stores somehow neglected such a niche. Vallarta Supermarkets offered a wide range of Latin products and foods. Some of the products that the store provided include spices, sweetbreads baked daily, ready to eat hot foods, Latin style meat such as Lomo de res, diesmillo and ranchera, fresh produce and many more products.