spotlighting black-owned brands celebrating diversity message behind their brands' success learn more about how we're helping drive unity joyebells sweet potato pies founder + ceo joyebells.com available in select clubs that good joyebells wato from overcoming homelessness to being featured on the today show and southern better the lives of her and her loved ones i'm doing everything i can to because i am determined to change the historical trajectory of my family." the recipe to her acclaimed sweet potato pie had been passed down six generations but "joyebell” was the first to band her family together to break through barriers flourishing business joan joyebells sweet
