according to digital media research company the infinite have listened to a podcast in the past month for your business by damon brown best ways to reach your customer if you want to expand your audience it is worth your while to explore becom- ing a podcast guest or even starting your stellar casting podcasting is a great small business to content that's most relevant to your ideal customer." to share and how it is relevant to their podcasts are constantly looking for new of getting noticed by including a new product or a news hook in your pitch you about their experiences," francis says about what kind of show you want to do how heavily produced you want it to be and how much time and money you're willing to put into making that happen.” photo courtesy of linkedin and your business can still make money could be from people who listen to your podcast and hire you to do work for them," rao says podcasting also can be a lead magnet pulling in potential customers to your dorie clark visited different podcasts and offered a free entrepreneurship them other services “your podcast can absolutely be part of your revenue stream," francis says "although how you go about that may speaker and coach who helps nontradi- tional entrepreneurs his latest book is bring your worth 2019; not available “i think the biggest mistake people make is they spend thousands of dollars is all kind of unnecessary without finding out if there is any demand for their work." using a headset and recording software that will handle all the technical details; then you just need to record on your phone and send it out like an email "ask other podcasters if they'll talk to before you start questions to explore before "what formats seem to work best? what topic areas appeal to you? are the podcasts doing ads? are they doing them well? are the shows you like best being produced in-house? through a production company?" says meagan getting coaching from an expert to troubleshoot early on with the format and finding a good audio engineer are all ways to help keep costs down later."-db
