all apologies “i'm sorry” is more than just words by lance frazer them wrong and human resources at ohio state university's serving a relationship tested how more than 700 people reacted to apologies that contained from one to all six of these one or more of the key components and asked what they found was that the more components edgment of responsibility and an offer of repair used to hearing political doublespeak involving in the way of the message and minimizes the apology," he says one kiss of death for an apology? "the phrase empathy nor sincerity." gives the offended more time to stew in that juice and makes the apology less meaningful and less effective." gizing for so much that the overall efficacy of the apology is being diminished unless it's a really finely lance frazer is a california-based writer rebuilding trust trust expert roy lewicki says an apology is important because the violation casts a shadow over victims' confidence in their help restore "that reflects on the individual's or business's takes not only a well-crafted over a period of time-not just words.”—lf
