|||t costco connection squishmallows items are available in costco ware- houses and at costco.com oys mean the world to herb and a toy industry expert who has worked for such iconic companies as mattel and decades helping make and market objects that educate and entertain kids of all ages as executive vice president with jazwares the florida-based company that makes global reach of the world's best-selling toy "i've never been involved with anything like this; it's a once-in-a-career thing," squishmallows are here to stay." toys with personality american toymaker acquired by jazwares squishmallows are plush toys that range from 2 to 24 inches made with super-soft fabrics and stuffed ful plush toys sport cartoon faces of whimsical favorites such as dumbo and buzz lightyear there are now more than 2,000 styles each with a unique personality and design more than 100 million squishmallows have been sold in more than 55 countries earning the plush a variety of interna- selling toy of the year "the next stage is 200 million-and we will cross that mark very soon," says lots of opportunity to grow and expand in existing and new markets." he credits the brand's lovable styles and personalities-each of them designed and created in a collaborative process that tion and brand team members working both remotely and at 20 offices worldwide including jazwares' headquarters in sunrise florida-for driving its popularity as a toy and collectible item across all age groups "it's rare to see a toy with such multi- generational appeal," says mitschele mallows has become a way for friends huge social phenomenon." squishy success if their squishy softness and cute person- fuel its rocket ride to the top of the toy world videos have been viewed more than 11 billion
