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Sephora - The history
The first Sephora perfumery was established by Dominique Mandonnaud in 1969. The chain of Sephora stores was the first to expose their products and give customers the possibility to try them before they bought. This move was a great success and Sephora became one of the biggest perfumeries in Europe.
In 1997 Sephora became a part of LVMH's concern. Since 1998 the Sephora perfumery chain has also been present in the United States. Since the moment the drugstore was established, Sephora's mission is offering selected and industry novelties of the cosmetics world. Sephora specializes in selling perfumes and various kinds of cosmetics, both for women and men.
Sephora perfumeries offer perfumes, accessories, and cosmetics for make-up, hair care, body, and bath.
