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Ralphs - The history
Initially, Ralphs was a family-owned grocery store established by an unemployed bricklayer and his brother, who ran the store under the name “Ralph’s Bros. Grocers” from 1873 until 1909 when the name was changed to Ralph’s Grocery Company. The first Ralph’s Grocery was opened in 1911 with an additional hundred stores being opened across Southern California over the next 40 years.
Federated bought the company in 1968 for $60 million and was one of the first stores to get laser price scanners at the checkout points. In the 1980s, the company took a turn for the worst and only just escaped bankruptcy and spent the following decade merging with other companies to develop. The company joined with Food-4-Less in 1994 and only four years later joined again with Fred Meyer Inc., which is a subsidiary of The Kroger Company umbrella.
Their current mission statement is that the customer should receive the very best, whether it is the best quality, best customer service or best price. The company also share the Kroger Company motto, which is “Fresh Food…Lower Prices” aiming their products at the value shopper demographic. Ralphs has also helped the most in need in the community by donating millions to causes and charities; including abused women, relief for hurricane victims, and drug prevention programs. That has given them an edge that not many other companies have, and that is a degree of humanitarianism, as well as finical stability.
