asics sound mind sound body kihachiro onitsuka founded asics with the belief that sport has the power to bring hope and lift spirits this is what guides asics asics is an acronym for the latin phrase 'anima sana in corpore sano' or 'a sound mind in a sound body' more relevant than ever before asics believes that through benefit from sport asics believes in the power of sport – that it can transform us individually their belief in it is stronger than ever #soundmindsoundbody