customer spotlight we love seeing you pursue your passions! this fall we asked our social media followers to share why are you passionate about fishing? ice fishing allows us the opportunity to pursue our not have to stop once open water disappears! how did you get started in ice fishing? was always a lull for me after bow season and before open water fishing in the spring and ice fishing has definitely filled that void! favorite ice fishing memory? favorite ice fishing memory was the first time i went at a lake not far from where i lived and he invited me out to hopefully catch my first hard water fish the minute i stepped on the ice the bite shut down! but it was enough for me to realize what i had been missing and was the start of aj and i connecting over our passion for the outdoors! tag @scheelsoutdoors in your photos for a chance to be featured on our page