story lovesac's evolution into a multimillion- dollar “sactional” business is the result of inventiveness and intuition by laura bode ust 10 days after graduating from by the name of shawn nelson walked into a fabric store in salt him en route to becoming the founder life furniture company chopped up an entire large foam camping mattress to use as stuffing for what would turn out to be his which he dubbed the "not bean bag." "i took it to the beach or to the drive-in movie theater and people to make this thing and i'm never making another one again," nelson shares in one of his youtube videos that first "not bean bag"-and while he was still in college-he pulled his creation out of the shed and was subse- quently peppered with requests for nected with a local sofa manufacturing company to get their foam scraps and began taking orders stumble along" while he was finishing his last quarter of college and preparing to take a job offer in china after gradua- that he could get a "real job." that plan changed in 2000 when he
