iii fandom fun watch the amateur 10-second video she made and posted on tiktok about her hunt for squishmallows at a local store in 2021 courtesy of melanie schroeder "but right away things went crazy," audiology at pacific university in oregon "it ended up getting 11 million views." media influencer with a squishmallows- now an official brand ambassador absolutely love squishmallows," says plush toys since she bought her first one-a peach named phyllis bunk bed in her off-campus apartment and also shares other people's posts about squish together in parks or parking lots to display or trade their toys "squishmallows are just so cute," says own personal rainbow." super fan melanie schroeder at vidcon squishmallows mania see why toy industry analyst and consultant chris byrne-aka the toy guy-says the squishmallows craze has taken the normally staid plush or stuffed toy category by storm "they have been the hottest thing in the industry for the past couple of years," says frenzy over care bears and beanie babies very tactile and comforting for both kids and adults coming out of the pandemic." unlike faddy toys that come and go byrne thinks squishmallows has legs "they're very trendy now and that cycle will
