hy-vee prime reserve beef bone-in rib roast the marbling in this steakhouse-quality hand- cut beef results in superior tenderness and flavor details the hy-vee advantage hy-vee hand-selects its corn-fed beef from midwest family mee prime reserve prime reserve the special prime reserve designation given to less than same quality meat served in fine hotels and restaurants deve choice reserve pre-el choice reserve superior quality; less than 10% of usda choice graded beef meets the hy-vee choice standard bybe angus reserve angus reserve reserve is premium quality at everyday well-suited for grilling and marinating