fragrance selling 101 connect through conversation ask questions to get a sense of what your customer is looking for • are you looking for a daytime or nighttime fragrance? • are you looking for something for everyday wear or for special occasions? • what fragrance notes do you like? use the fragrance chart on page 10 to help guide your customer towards selecting some scents to try promote the brochure offer make sure customers don't miss out on the free imari amor travel spray with any two fragrance purchases from select pages host a pre-launch party • timing is everything! host a gathering timing...customers will love the exclusivity of it • invite top fragrance customers and new customers create a customer "pre-order" list to refer to when the fragrance becomes available to purchase • have samples on hand to build the buzz think of fun and engaging ways to bring the sensorial experience by bringing the fragrance notes to life with props like mandarin maximize your impact with samples elevate your sample by presenting it as a gift with their order and not just an add-on your customer know that she can get several uses out of it to really experience the scent give direction as and how to use their fragrance applying to pulse points to wear for an evening out be strategic in the way you one weekend after your likely she used it that weekend! rare platin platin latinum rare platinum pla tine rare platinum
