since 1979 ensure that it's prepared to perfection certified angus beef boast-worthy roast choose a cut above that you're starting with beef that is season the deal now is not the time to hold back! season with plenty kosher salt fresh herbs like parsley and rosemary cocoa powder and brown sugar and refrigerate at least 8 hours and up it's all about temperature should be close to room temperature; remove it from the fridge about 1 hour wire rack set inside a sheet pan and roast until about 10 degrees short of your target medium rare rest up it's all gravy fight the urge to dig right in! resting completes the cooking process and disperses rich flavor throughout the aside at least 30 minutes time to do so! the holiday spread just wouldn't be complete without a little gravy goodness! check out our in-depth gravy guide at